Value chain integration of base of the pyramid consumers : An empirical study of drivers and performance outcomes

Rosca, Eugenia (Corresponding author); Bendul, Julia Christine

Amsterdam : Elsevier (2018, 2019)
Journal Article

In: International business review
Volume: 28
Issue: 1
Page(s)/Article-Nr.: 162-176

Institutions

• Chair of Management for Industry 4.0 [812210]