Value chain integration of base of the pyramid consumers : An empirical study of drivers and performance outcomes

Rosca, Eugenia (Corresponding author); Bendul, Julia Christine

Amsterdam : Elsevier (2018, 2019)
Fachzeitschriftenartikel

In: International business review
Band: 28
Heft: 1
Seite(n)/Artikel-Nr.: 162-176