Economics of Technological Diffusion
Economics of Technological Diffusion (Madlener, V2/Ü2, WS, economics competency, in English)
For various reasons (such as emerging new technologies, problems related to resource supply and use, changes in consumer needs and habits, climate change, etc.), it is expected that in the next decades significant technological progress will or must occur. Thus, the challenges faced by engineers, economists, and natural scientists involved in business management, plant operation, and administration will increase. It is of particular importance to understand, describe, and predict the diffusion dynamics and market potentials of new technologies and products, given certain assumptions regarding the framework conditions. To this end, a basic knowledge in the fields of technology assessment, market analysis, cost reduction potentials, and the theories of innovation diffusion is needed. This course addresses this field of research.